As Baby Boomers prepare to exit the labor force in the coming years, a new generation is getting in the game and changing the rules. Generation Y is different - but not in the ways that you might think.Gen Y has been stereotyped as spoiled slackers, but instead they can be your most motivated and creative workers. As your Baby Boomers and Gen X employees retire, Gen Y will be your replacements for them and there will be stiff competition for these new workers. If they are dissatisfied with your organization, it will be extremely expensive and difficult to replace them. These younger workers bring important new skills, ideas, and energy to your workplace. However, they are also harder to hire, harder to motivate, demand more of you and your organization, want bigger rewards sooner, and are more likely to leave you. They see the world differently and will be demanding change whether you're ready for it or not.Gen Y Now shows HR managers, managers, and leaders how towork with Gen Y and how to take a strategic approach to management that will both attract and retain the best talent to lead your organization into the future.The book is a compelling account of the demographic trends facing the organizations of tomorrow, coupled with strategies for the managers and leaders of today. New chapters based on extensive new research address Authority Figure versus Authentic Figure, Recession Generation, and The Work of Leaders.